People have many tough decisions to make; whether they should use your application or website to accomplish a task shouldn’t be one of them. Your design team can take advantage of our knowledge of the human mind and human behavior by accounting for a number of heuristics, or mental shortcuts, that researchers have identified.
You might be familiar with the term “heuristic” from the UX research method of heuristic evaluation. A heuristic evaluation involves experts evaluating the interface and interactions of a system based on accepted usability best practices. Forget about that for now. In psychology, a heuristic is simply a fancy word meaning mental shortcut.
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