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In Case Studies, Frameworks, From the Web, General, Process, Product Strategy, UX, Workflow

Product Design Unification Case Study, Part 2: “Burger-Driven” Framework

370 Views July 17, 2015 Be first to comment


  

In the first part of the case study about Mail.Ru Group product design unification, I described our first approach — a mobile web framework. Aside from creating a unified visual style and interaction principles for a dozen services, we’ve also transformed our design process from the classic “prototype → design mock-up → HTML → implementation” approach for every screen, to a modern and more efficient framework-based approach.

Product Design Unification Case Study, Part 2:

In this second part I’ll show how we have improved the same technology to embody larger versions of these products and made our “Bootstrap on steroids” more powerful. In the spring of 2012, our business unit acquired 11 content-based projects: Auto, Events Guide, Health, Horoscopes, Kids, Lady, Moto, News, Sports, TV, and Weather. Many of them are very successful in their market niche in Russia; however, they each have their own history, often with outsourced designs that led to inconsistencies.

The post Product Design Unification Case Study, Part 2: “Burger-Driven” Framework appeared first on Smashing Magazine.

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