Podcasting has experienced a renaissance in the last couple of years. According to RawVoice, which tracks 20,000 shows, the number of unique monthly podcast listeners has tripled to 75 million, up from 25 million five years ago.
Suffice it to say, now is a great time to start a podcast. It’s an authentic and intimate way to demonstrate authority in your niche and to grow your client base. When starting out our own podcast, I was a bit lost with the technical logistics of actually setting up the podcast; figuring out the best approach required a lot of searching and digging.